The Sonora, Texas-based Sonora Bank is a multi-location bank in south and central West Texas. They have locations near San Antonio in Boerne, San Angelo, and Sonora. Hyde Interactive in San Angelo was hired to implement a digital strategy as part of the bank's massive re-branding campaign that brought all of their branches under the Sonora Bank brand's umbrella. The strategy invoved a website redesign and an organic search marketing strategy that rapidly pushed the re-branded name to the top of search results when searches were made for each branch's old name. All of which was successfully executed within weeks, making it a very smooth transition for the bank's management team.